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Saturday, March 4 • 3:45pm - 4:45pm
Positioning and Selling Your Blog Like a Media Brand

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Bloggers and content creators will learn how to position and sell their brand the way a mass media and content brand would. Develop a Positioning and Mission Statement so that marketers instantly know who you are, and you stand out from competitors. Review industry standard tools (The Media Kit) for selling your medium. Discuss what marketers are looking for from bloggers/influencers, and learn some pitch approaches to help you win clients

Speakers
avatar for Alexander Traverzo

Alexander Traverzo

Marketing Director, HOLA! USA!
As Marketing Director at HOLA! USA, Alex oversees integrated marketing efforts on behalf of client brands as well as initiatives to support all HOLA! USA channels including magazine, website, social media and events. Prior to his current role, he served as the Associate Director of Integrated Marketing for Time Inc.'s People en Español brand where he led pharmaceutical strategy development as well as the Procter & Gamble account. He... Read More →


Saturday March 4, 2017 3:45pm - 4:45pm
WordPress.com Mentor Suite

Attendees (21)