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BREAKOUT SESSIONS [clear filter]
Friday, March 3
 

11:45am PST

How to Make Money from Your Blog In The Entrepreneurial Age
The Entrepreneurial Age is upon us and this workshop is designed to offer you new ways of promoting a brand across digital platforms, in a way that distributes content evenly and avoids repetition, while learning how to take ideas from concepts to execution with one goal in mind: to earn all the monies.

Speakers
avatar for Sakura Considine

Sakura Considine

Co-Founder & Creative Brand Director, Bloguettes
Sakura found her passion in graphic design, photography, and the Internet world at the age of twelve. In middle school, she hustled and taught herself basic HTML coding to design and build custom MySpace pages for her friends. She attended Arizona State University and majored in Business... Read More →
avatar for Lorena Garcia

Lorena Garcia

Co-Founder & Head of Business Developement, Bloguettes
Lorena has an mba in finance and has always been an entrepreneur at heart. She first realized her love for business and entrepreneurship while working at a real estate company. She later discovered her passion for technology and the digital industry and left to pursue a career where... Read More →


Friday March 3, 2017 11:45am - 12:45pm PST
Monetize

11:45am PST

Positioning and Selling Your Blog Like a Media Brand
Speakers
avatar for Alexander Traverzo

Alexander Traverzo

Marketing Director, HOLA! USA!
As Marketing Director at HOLA! USA, Alex oversees integrated marketing efforts on behalf of client brands as well as initiatives to support all HOLA! USA channels including magazine, website, social media and events. Prior to his current role, he served as the Associate Director of... Read More →


Friday March 3, 2017 11:45am - 12:45pm PST
WordPress.com Mentor Suite

11:45am PST

Setting Up Your Business + Legal Fundamentals
Speakers
avatar for Jamie Lieberman and Danielle Liss

Jamie Lieberman and Danielle Liss

Attorneys, Hashtag Legal
Jamie Lieberman and Danielle Liss are attorneys with Hashtag Legal, a law firm focused on providing legal services to online business owners. From contract creation to FTC interpretation to intellectual property, Hashtag Legal understands the needs of your business. Jamie, as former... Read More →


Friday March 3, 2017 11:45am - 12:45pm PST
Lead
  BREAKOUT SESSIONS, Lead
  • SESSION TRACKS Lead

11:45am PST

The Perfect Itinerary To Become a Top Travel Blogger
Speakers
avatar for Stephanie Be

Stephanie Be

Digital Media Producer and Consultant, TravelBreak
Stephanie Be is an award-winning Latina travel and lifestyle blogger who has traveled to over 200 places around the world. A UCLA Alumna with a fervent passion for people and growth, she shares her stories on TravelBreak.net and @StephBeTravel Join 280k followers to catch her playing... Read More →
avatar for Carol Cain

Carol Cain

Girl Gone Travel / Brave World Media
Carol Cain has always been fascinated with the way people from different backgrounds and experiences interact and take in the world around them and how it influences the way in which they share their stories.She gets to share those stories, as well as her own travel adventures and... Read More →
avatar for Pablo Ortega

Pablo Ortega

Travel Writer & Influencer, Travel. Tech. Vida
Pablo Ortega (a.k.a. “Paul Lenk”) has worked with several publications over the past eight years, including Condé Nast Traveler and Gizmodo-Univision. His years of work have contributed to broadening his knowledge of audiences and how to most effectively engage with them. Pablo's... Read More →


Friday March 3, 2017 11:45am - 12:45pm PST
Create

11:45am PST

WELLNESS CIRCLES
Five Wellness Circles to feed your soul! All five circles are repeated on Friday and Saturday.

1. What It Takes To Inspire An Audience Through Your Lifestyle with Anadel Alberti
By living an authentic life, you can inspire others. In this workshop, we'll create a space where inspiration thrives and learn how your lifestyle can inspire readers to connect and commit to your brand's messaging. Come ready to be inspired and inspire others with a lifestyle of provoking acceptance, love and forgiveness.


2. Comadres, Crafting, and Building Camaraderie with Elexia de la Parra and Dolores "Lola" Dweck
Learn to make Mexican-inspired crafts with comadres as you learn the importance of camaraderie and collaborating with other bloggers. Presenters will introduce cultural crafts and an opportunity for attendees to connect, as we brainstorm new and exciting ways to collaborate as content creators.

3. I Love ME! ~ Self-Esteem in 7 Easy Steps with Elisha and Elyssa Fernandez 
In this interactive and fun-filled workshop, attendees will learn the 7 Steps to having higher self-esteem and the importance of loving yourself as the key to loving others more fully. We'll also discuss ways to become bully-proof and tools to combat naysayers as we search for groth in our potential.

4. Mindful Rituals to enhance your Creative Power with Dariana Moreira 
Are you easily distracted? Is motivation sometimes difficult to find? Do you struggle with follow through with your ideas? In this workshop, we'll be discussing the benefits of creating purposeful healthy habits for creative entrepreneurs. Cultivating healthy habits and rituals in your lifestyle are important, but we'll also explore ways to elevate creativity and combact the stress of constant content creation.

5. Heal Your Heart, Manifest Your Dreams with Christine Gutierrez
In this healing workshop therapist and emotional empowerment expert Christine Gutierrez is going to guide you through a heart healing meditation, a 3 part transformational power breathe to bust through any blocks holding you back, and practical tools to have you heal your heart and access your true purpose and wildest dreams.

 

Speakers
avatar for Anadel Alberti

Anadel Alberti

Author, Speaker, Wellness Coach, Anadel Alberti
Anadel Alberti is the founder of LAFstyle™, co-founder of WellBiz and author of "21 Days of LAFter." She is also a wellness and happiness ambassador, certified in stress management and a health and wellness coach, as well as a certified adult and kids yoga instructor, the co-founder... Read More →
avatar for Dolores

Dolores "Lola" Dweck

Founder & Publisher, Lola's Cocina
Dolores “Lola” Dweck is the founder and publisher of Lola’s Cocina, a food and travel blog dedicated to sharing Mexico’s rich culinary traditions and cherished family recipes. She teaches themed cooking classes and recently launched Lola’s Mercadito, an online marketplace... Read More →
avatar for Elyssa & Elisha Fernandez

Elyssa & Elisha Fernandez

Founders, WhollyArt
Elyssa is 13 years old. She enjoys being an entrepreneur, best-selling author, speaker, artist and coach. She is homeschooled and her greatest mentor is her mom, Elayna Fernandez.Elisha is a homeschooled 14 year-old and a passionate best-selling author, artist, teenpreneur and... Read More →
avatar for Christine Gutierrez

Christine Gutierrez

Therapist, Speaker & CEO, Cosmic Life Inc.
Christine Gutierrez, MHC is a Latina psychotherapist, love addiction expert, life coach and expert in trauma, abuse, & self-esteem, currently residing in Brooklyn. Christine’s mission is to empower as many people as possible to heal their pain and own their worth. Christine is currently... Read More →
avatar for Dariana Moreira

Dariana Moreira

Mindful Creative Coach, Dari Design Studio
Dariana Moreira is a Venezuelan designer and illustrator who is devoted to the peace of mind that results from spiritual practices and the intuitive development of creative expression. She is a mindful creative coach and together with her talented sister own Dari Design Studio... Read More →
avatar for Elexia De La Parra

Elexia De La Parra

Founder + Owner, Artelexia
Elexia de la Parra is the founder and owner of Casa Artelexia and Artelexia, retail shops located in San Diego that specialize in handcrafted Mexican gifts, art, and home décor. Elexia nurtured what began as a small farmers’ market stand in 2008 to what is today two retail locations... Read More →


Friday March 3, 2017 11:45am - 12:45pm PST
Esplanade

2:30pm PST

Building A Brand You Love That Attracts A Loyal Audience
Attracting a loyal audience doesn't happen by chance. Learning to build a brand that focuses on solutions, creates a brand experience and aligns with your audience's values will determine if that reader will come back for more. Come learn from our brand expert on how to attract followers and clients, making you money in the process.

Speakers
avatar for Fabi Paolini

Fabi Paolini

Branding Specialist & Web Designer, Fabi Paolini
Fabi Paolini is a branding specialist and web designer who creates unique campaigns for brands, which attracts audiences by showcasing what makes businesses remarkable. She graduated cum laude from the University of Miami in advertising and graphic design with a minor in marketing... Read More →


Friday March 3, 2017 2:30pm - 3:30pm PST
Lead
  BREAKOUT SESSIONS, Lead
  • SESSION TRACKS Lead

2:30pm PST

El Círculo Virtuoso: Discover the virtuous cycle super achievers use to thrive

What sets extraordinary people apart? Is there something they have in common? Can it be codified and replicated?

After a decade interviewing newsmakers in arts, sport, media and science, two-time Daytime EMMY-award winner Gaby Natale went on a quest to discover the answers. The result is her upcoming book “The Virtuous Circle” (El Círculo Virtuoso) to be published by Harper Collins this summer. This session is an exclusive preview of her findings. 


Speakers
avatar for Gaby Natale

Gaby Natale

EMMY-Award winner + President, SuperLatina-AGANARmedia
Gaby Natale is a multiple EMMY-award winner media personality, entrepreneur and influencer. She is the executive producer and host of the TV show SuperLatina that airs nationwide on PBS en español (VmeTV). Gaby Natale is one of the few women in the entertainment industry who owns... Read More →


Friday March 3, 2017 2:30pm - 3:30pm PST
Create

2:30pm PST

Everything You Need To Know to Master Flat lays
Speakers
avatar for Bibi Camilo

Bibi Camilo

Stylist & Lifestyle Blogger, Biannette
Bibi has had a love for fashion and design since she can remember. But it wasn't until she set foot on her first fashion set, that she realized she could turn that passion into a career. Shortly after, Bibi decided to start her blog and share an inside look into the fashion industry... Read More →
avatar for Lissette Pedreiras

Lissette Pedreiras

Influencer & Founder, Lil Raven
The world of fashion has always been a personal passion of Lissette. Whether figuring out what to wear for work or a night out with the girls, she has always felt inspired to dream big, dare to be different and explore the possibilities with fashion.In November 2012, after spending... Read More →


Friday March 3, 2017 2:30pm - 3:30pm PST
Snap
  BREAKOUT SESSIONS, Snap
  • SESSION TRACKS Snap

2:30pm PST

Making It On YouTube By Doing What You Love
Growing a YouTube channel take tools and creative content ideas, but the most important ingredient to a large and loyal audience is YOU! In a saturated world of content, our panel will share how success was born from a dedication to their voice and doing what they love. Not the other way around. Along with a solid financial plan and successful tools, you can make it on YouTube by doing what you love.

Moderators
avatar for Isaac Rosales

Isaac Rosales

Digital Talent Representative, Univision Communications Inc.

Speakers
avatar for Ydelays Aristimuno

Ydelays Aristimuno

Beauty Vlogger, Ydelays
Ydelays is an honest, proactive and dynamic girl, who is constantly learning. Her principals and values are highlighted in her work and daily life. She is a person with vision, creativity and credibility - a real influencer in the lives of her followers. She started YouTube 3 years... Read More →
avatar for Karen Delgado

Karen Delgado

Founder, Mi Cocina Rápida
Karen Delgado was born in México and a proud Latina living in Los Angeles, is the creator of Mi Cocina Rápida, a Spanish blog and YouTube channel where she shares her love for food. Her blog and YouTube channel began as a way to share and learn different flavors and tricks to include... Read More →
avatar for Gia Fey

Gia Fey

Gia Fey is a celebrity trainer, radio personality, and YouTuber. She started her Curvy Girl fitness channel to help woman love and accept their curves. In just 3 short years, the channel has grown to over 400k subscribers with over 33 million views.
avatar for Lauren Francesca

Lauren Francesca

Creator, Actress, Model, iwantmylauren
With over 1 billion views online, Lauren Francesca has been described by Streaming Media as “a YouTube superstar.” Lauren’s videos have been featured on 20/20, Tosh.0, The O’Reilly Factor, FOX News, TruTV’s Funniest Moments, Comedy Central and more. Entertainment Weekly... Read More →


Friday March 3, 2017 2:30pm - 3:30pm PST
TBA

2:30pm PST

Planning, Pitching and Profit

There's a lot that goes into blogging outside of writing content. In order to grow, you have to plan. In this session, you'll learn how to project manage your blog on the backend as we discuss some tools that you can use to keep us organized, tips and tricks for pitching, brand relationships and how to get the edge to maximize your profits.



Speakers
avatar for Sili Recio

Sili Recio

Organizational Strategist & Founder, MyMamihood.com
Sili Recio is an activist and founder of MyMamihood.com, a site focused on the life, liberty and pursuit of Maminess. A staff member at MomsRising.org, she recently founded Our Digital Disruption, an organization created as a reaction to agencies, brands, and influencers who refuse... Read More →


Friday March 3, 2017 2:30pm - 3:30pm PST
WordPress.com Mentor Suite

3:45pm PST

Building a Professional Website for Your Business, presented by WordPress.com
If you want to run a business today, you need an online presence. No matter how detached from the internet your product or service may be, a professional-looking website can always help. In this presentation, we'll discuss the considerations to make when building a website, and then you can decide whether WordPress is the right product for your business.

Speakers
avatar for Dennis Hong

Dennis Hong

Jack of Blog Trades, WordPress.com
By day, Dennis engineers happiness at WordPress.com. By night, he is a relationships and comedy writer, which can be redundant or an oxymoron, depending on your perspective. Dennis's personal mission is to help people make personal connections on an increasingly disjointed internet... Read More →


Friday March 3, 2017 3:45pm - 4:45pm PST
Lead

3:45pm PST

Embracing Opinions: How To Activate Storytelling for Social Good
Learn to activate your storytelling for political and social opinions pieces, regardless of your niche. Our panel will provide tools, tips and resources in order to partner with organizations fighting for our basic civil rights.

Moderators
avatar for Xochitl Oseguera

Xochitl Oseguera

Director, MamásConPoder
Xochitl Oseguera is the Director of MamásConPoder, MomsRising.org Spanish language community. MomsRising is a million-member organization advocating for family economic security, child health and ending discrimination against mothers. She collaborates with multiple organizations... Read More →

Speakers
avatar for Jessica Dominguez

Jessica Dominguez

Immigration Attorney, Jessica Dominguez
Jessica Dominguez began her professional career with the purpose of “Keeping Families Together™.” Her purpose is what fuels her on a daily basis to accomplish her professional missions, missions that are fed by the obstacles she encountered after she immigrated to the United... Read More →
avatar for Lucy Flores

Lucy Flores

Former Assemblywoman + VP Public Affairs, mitú
Lucy grew up in North Las Vegas. When Lucy was 9, her mother left, leaving Lucy to care for her siblings. Lucy fell in with the wrong crowd and slipped through the cracks, ending up on juvenile parole and dropping out of school. But through hard work and the investment of people who... Read More →
avatar for Lizza Monet Morales

Lizza Monet Morales

Actor, TV Personality + Founder, XOXO, Lizza Inc.
Lizza Monet Morales, aka @xoxolizza, is an actor, tv host and content creator in both English and Spanish. She has leveraged her love of tech, fashion, and inspirational messages to create a global social media fan-base (LoveBug Nation) while becoming one of the top Latinas in entertainment... Read More →
avatar for Natasha Márquez

Natasha Márquez

Digital Media Director, Voto Latino
Natasha Marquez is a bilingual Latina originally from Puerto Rico. She is the Digital Media Director at Voto Latino where she oversees the execution of digital civic engagement and advocacy efforts for the organization. She graduated from Emerson College with a bachelor's in integrated... Read More →
avatar for Carolina Rubio-MacWright

Carolina Rubio-MacWright

Artist, immigration attorney and activist, Carustol
Carolina Rubio MacWright was born in Bogota, Colombia, where she lived until age 20, when a need for a safer place to call home was necessary. She graduated Magna Cum Laude from Florida International University with a Bachelor of Fine Art. After graduation, she felt the need to understand... Read More →


Friday March 3, 2017 3:45pm - 4:45pm PST
Create

3:45pm PST

Generating Income Through Self-Publishing Ebooks
Ever wonder how to self-publish an ebook for profit? Self-publishing your own ebook can help grow and establish your brand, create a source of income and reach a wider audience. Regardless of your niche, an ebook is a great opportunity to provide readers with more of your content and expertise, amplifying your online presence. This step-by-step workshop will show you how!

Speakers
avatar for Dora Stone

Dora Stone

Author & Food Blogger, Dora's Table
Dora Stone is the founder, recipe developer, and photographer behind the vegan-Mexican food blog Dora’s Table and YouTube channel Mi Mero Mole. Born and raised in Mexico and a graduate of the Culinary Institute of America in New York, she adopted a vegan diet to take control of... Read More →


Friday March 3, 2017 3:45pm - 4:45pm PST
Monetize

3:45pm PST

Serving Up Expert Food Photography Tips
Speakers
avatar for Clara González

Clara González

Founder, Simple by Clara
Many people know Clara Gonzalez as “Aunt Clara”, the creator behind Simple, by Clara, the award-nominated and award-winning food blog. After a zigzagging career that started in industrial design, Clara decided to settle on photography and food - her true passions. She has... Read More →
avatar for Alejandra Graf

Alejandra Graf

Creator, Piloncillo&Vainilla
Alejandra Graf is a Mexican food blogger, art lover and wellness advocate that follows a plant-based diet. A few years ago, she founded Piloncillo&Vainilla (BrownSugar&Vanilla), an award- winning food blog where she shares her food philosophy and healthful recipes for individuals... Read More →


Friday March 3, 2017 3:45pm - 4:45pm PST
Snap
  BREAKOUT SESSIONS, Snap
  • SESSION TRACKS Snap

3:45pm PST

Use your DSLR the Way It's Meant To Be Used -- Mentor Session, presented by WordPress.com
Learn professional valuable photography tips on the spot in an intimate and customized environment for creatives to get the opportunity to see all the photography lessons in motion and not in theory. Attendees will learn professional photography tips on the spot, customized to their specific voice and platform category.

  • Show me your photos and I'll review them, give you feedback, tell you if you're on the right track and what you need to improve.  
  • Learn tips on how to style your photos with a hands-on product set. 
  • Bring your camera and let's make magic!, this is the best method to learn little ​tricks that only come up in the midst of the process.  
  • Get a cheat sheet of what we talked about to take home so you remember what you need practice on.  
  • Bring a list of all the questions you have and would like to have me answer by showing you on the camera, computer or in a real setting.

Speakers
avatar for Dariela Cruz

Dariela Cruz

Creative Director and Photographer, Dari Design Studio
Dariela is a graphic designer, photographer and blogger based in San Diego, California. After working in corporate environments in Venezuela, Mexico and Los Angeles for 15 years, Dariela co-founded “Dari Design Studio” with her sister Dariana, a full house design studio offering... Read More →


Friday March 3, 2017 3:45pm - 4:45pm PST
WordPress.com Mentor Suite
 
Saturday, March 4
 

12:00pm PST

Collaboration Secrets Revealed: How To Win In Creative Partnerships
Hold up! Before you go all-in on your next creative masterpiece, come listen to the secrets of these winning creative partnerships. From defining an aesthetic to deciding who gets credit for what, learning to work successfully alongside other creative Type-A personalities can be the difference between a successful collaboration... or just another flop.

Speakers
avatar for Christine M. Russo

Christine M. Russo

Founder & Photographer, Christine Michelle Photography
Christine Russo is the founder of Christine Michelle Photography in Miami, Florida. She’s half Cuban, half Italian, and 100% in love with food, coffee, people, the arts, and animals. Christine is known for composing clean, beautiful photographs that tell a story, her art is focused... Read More →
avatar for Priscilla Torres

Priscilla Torres

Fashion & Beauty Blogger, The Fashion Muse
Priscilla (otherwise known as Prissy) is a Cuban -American born and raised in Miami, FL. She is a PR girl boss in the making and began her blogging journey as The Fashion Muse in early 2014. In addition to her blog, she has also become a social media influencer which has led her... Read More →


Saturday March 4, 2017 12:00pm - 1:00pm PST
Create

12:00pm PST

From Passion to Business: The Essential Business Plan
Are you ready for your passion to become a business and start making money? Then it has to do the same thing any business does - solve a problem for a segment of the population. The rules of business are the same whether you are selling hot dogs or your words or an audience. In this session, we will focus on strategic business essentials so that you can start or perfect your business plan.

Speakers
avatar for Roxanna Sarmiento

Roxanna Sarmiento

Chief Operating Officer, #WeAllGrow Latina Network
Roxanna earned her MBA from the Darden Graduate School of Business at the University of Virginia. She has a wealth of marketing and brand management experience having worked with Hispanic, Latin American and general markets for global leaders such as L’Oreal and Colgate-Palmolive... Read More →


Saturday March 4, 2017 12:00pm - 1:00pm PST
Lead
  BREAKOUT SESSIONS, Lead
  • SESSION TRACKS Lead

12:00pm PST

Ten Tactics For Earning Affiliate Revenue While You Sleep
Looking for expert advice on how to monetize content you’ve already created, develop posts that will produce income long after they’ve been published or learn methods to increase affiliate revenue and earn a passive income – like when you’re asleep? Pull up a chair and get ready to take notes! This workshop will share proven techniques to pay for those big dreams.   

Speakers
avatar for Whitney Moss

Whitney Moss

Co-Founder + Publisher, Rookiemoms.com & 510Families.com
Whitney Moss is the co-founder and publisher of two websites for parents, RookieMoms.com, for new moms and 510Families.com, a hyperlocal guide for Bay Area parents. She is also the co-author of The Rookie Mom's Handbook and Stuff Every Mom Should Know, both published by Quirk Books... Read More →


Saturday March 4, 2017 12:00pm - 1:00pm PST
Monetize

12:00pm PST

Use your DSLR the Way It's Meant To Be Used -- Mentor Session, presented by WordPress.com
Learn professional valuable photography tips on the spot in an intimate and customized environment for creatives to get the opportunity to see all the photography lessons in motion and not in theory. Attendees will learn professional photography tips on the spot, customized to their specific voice and platform category. 

  • Show me your photos and I'll review them, give you feedback, tell you if you're on the right track and what you need to improve.  
  • Learn tips on how to style your photos with a hands-on product set. 
  • Bring your camera and let's make magic!, this is the best method to learn little ​tricks that only come up in the midst of the process.  
  • Get a cheat sheet of what we talked about to take home so you remember what you need practice on.  
  • Bring a list of all the questions you have and would like to have me answer by showing you on the camera, computer or in a real setting.

Speakers
avatar for Dariela Cruz

Dariela Cruz

Creative Director and Photographer, Dari Design Studio
Dariela is a graphic designer, photographer and blogger based in San Diego, California. After working in corporate environments in Venezuela, Mexico and Los Angeles for 15 years, Dariela co-founded “Dari Design Studio” with her sister Dariana, a full house design studio offering... Read More →



Saturday March 4, 2017 12:00pm - 1:00pm PST
WordPress.com Mentor Suite

12:00pm PST

WELLNESS CIRCLES
Five Wellness Circles to feed your soul! All five circles are repeated on Friday and Saturda.

1. What It Takes To Inspire An Audience Through Your Lifestyle with Anadel Alberti
By living an authentic life, you can inspire others. In this workshop, we'll create a space where inspiration thrives and learn how your lifestyle can inspire readers to connect and commit to your brand's messaging. Come ready to be inspired and inspire others with a lifestyle of provoking acceptance, love and forgiveness.


2. Comadres, Crafting, and Building Camaraderie with Elexia de la Parra and Dolores "Lola" Dweck
Learn to make Mexican-inspired crafts with comadres as you learn the importance of camaraderie and collaborating with other bloggers. Presenters will introduce cultural crafts and an opportunity for attendees to connect, as we brainstorm new and exciting ways to collaborate as content creators.

3. I Love ME! ~ Self-Esteem in 7 Easy Steps with Elisha and Elyssa Fernandez 
In this interactive and fun-filled workshop, attendees will learn the 7 Steps to having higher self-esteem and the importance of loving yourself as the key to loving others more fully. We'll also discuss ways to become bully-proof and tools to combat naysayers as we search for groth in our potential.

4. Mindful Rituals to enhance your Creative Power with Dariana Moreira 
Are you easily distracted? Is motivation sometimes difficult to find? Do you struggle with follow through with your ideas? In this workshop, we'll be discussing the benefits of creating purposeful healthy habits for creative entrepreneurs. Cultivating healthy habits and rituals in your lifestyle are important, but we'll also explore ways to elevate creativity and combact the stress of constant content creation.

5. Heal Your Heart, Manifest Your Dreams with Christine Gutierrez
In this healing workshop therapist and emotional empowerment expert Christine Gutierrez is going to guide you through a heart healing meditation, a 3 part transformational power breathe to bust through any blocks holding you back, and practical tools to have you heal your heart and access your true purpose and wildest dreams.

 

Speakers
avatar for Anadel Alberti

Anadel Alberti

Author, Speaker, Wellness Coach, Anadel Alberti
Anadel Alberti is the founder of LAFstyle™, co-founder of WellBiz and author of "21 Days of LAFter." She is also a wellness and happiness ambassador, certified in stress management and a health and wellness coach, as well as a certified adult and kids yoga instructor, the co-founder... Read More →
avatar for Dolores

Dolores "Lola" Dweck

Founder & Publisher, Lola's Cocina
Dolores “Lola” Dweck is the founder and publisher of Lola’s Cocina, a food and travel blog dedicated to sharing Mexico’s rich culinary traditions and cherished family recipes. She teaches themed cooking classes and recently launched Lola’s Mercadito, an online marketplace... Read More →
avatar for Elyssa & Elisha Fernandez

Elyssa & Elisha Fernandez

Founders, WhollyArt
Elyssa is 13 years old. She enjoys being an entrepreneur, best-selling author, speaker, artist and coach. She is homeschooled and her greatest mentor is her mom, Elayna Fernandez.Elisha is a homeschooled 14 year-old and a passionate best-selling author, artist, teenpreneur and... Read More →
avatar for Christine Gutierrez

Christine Gutierrez

Therapist, Speaker & CEO, Cosmic Life Inc.
Christine Gutierrez, MHC is a Latina psychotherapist, love addiction expert, life coach and expert in trauma, abuse, & self-esteem, currently residing in Brooklyn. Christine’s mission is to empower as many people as possible to heal their pain and own their worth. Christine is currently... Read More →
avatar for Dariana Moreira

Dariana Moreira

Mindful Creative Coach, Dari Design Studio
Dariana Moreira is a Venezuelan designer and illustrator who is devoted to the peace of mind that results from spiritual practices and the intuitive development of creative expression. She is a mindful creative coach and together with her talented sister own Dari Design Studio... Read More →
avatar for Elexia De La Parra

Elexia De La Parra

Founder + Owner, Artelexia
Elexia de la Parra is the founder and owner of Casa Artelexia and Artelexia, retail shops located in San Diego that specialize in handcrafted Mexican gifts, art, and home décor. Elexia nurtured what began as a small farmers’ market stand in 2008 to what is today two retail locations... Read More →


Saturday March 4, 2017 12:00pm - 1:00pm PST
Esplanade

2:30pm PST

Building a Professional Website for Your Business, presented by WordPress.com
If you want to run a business today, you need an online presence. No matter how detached from the internet your product or service may be, a professional-looking website can always help. In this presentation, we'll discuss the considerations to make when building a website, and then you can decide whether WordPress is the right product for your business.

Speakers
avatar for Dennis Hong

Dennis Hong

Jack of Blog Trades, WordPress.com
By day, Dennis engineers happiness at WordPress.com. By night, he is a relationships and comedy writer, which can be redundant or an oxymoron, depending on your perspective. Dennis's personal mission is to help people make personal connections on an increasingly disjointed internet... Read More →


Saturday March 4, 2017 2:30pm - 3:30pm PST
Lead

2:30pm PST

Cultivating An Online Oasis Of Opportunity And Abundance By Leveraging Your Brand
Many people want to make it as entrepreneurs, bloggers, influencers. You don´t have to fit into the mold of what is currently marketable to be successful. If you are not a Millennial, you may believe you can´t make it as a digital entrepreneur. But making it in any field is more a matter of learning how to make your own opportunities by not only leveraging your strong points but also turning your weaknesses into strengths. Do you think you are too old, too young, too niche? Think again!

Speakers
avatar for Lorraine C. Ladish

Lorraine C. Ladish

Founder of Viva Fifty Media LLC, Viva Fifty Media LLC
Lorraine C. Ladish is a 21st century communicator, helping empower women to achieve their goals. She is the founder and CEO of Viva Fifty!, a bilingual community that celebrates midlife and beyond. Lorraine is a content creator and regular contributor to NBCNews, Huffpost, AARP and... Read More →


Saturday March 4, 2017 2:30pm - 3:30pm PST
Create
  BREAKOUT SESSIONS, Create
  • SESSION TRACKS Lead

2:30pm PST

Planning, Pitching and Profit

There's a lot that goes into blogging outside of writing content. In order to grow, you have to plan. In this session, you'll learn how to project manage your blog on the backend as we discuss some tools that you can use to keep us organized, tips and tricks for pitching, brand relationships and how to get the edge to maximize your profits.



Speakers
avatar for Sili Recio

Sili Recio

Organizational Strategist & Founder, MyMamihood.com
Sili Recio is an activist and founder of MyMamihood.com, a site focused on the life, liberty and pursuit of Maminess. A staff member at MomsRising.org, she recently founded Our Digital Disruption, an organization created as a reaction to agencies, brands, and influencers who refuse... Read More →


Saturday March 4, 2017 2:30pm - 3:30pm PST
WordPress.com Mentor Suite

2:30pm PST

Street Style Photography That Sells
The stakes are high when we're talking about fashion photography. Effectively capturing the movement and essence of a product, ultimately promoting sales for a brand, can become the difference of whether you land the next gig or not. Come check out our fashion photography experts as they share their secrets to getting products sold and their businesses thriving. 

Speakers
avatar for Daniela Ramírez

Daniela Ramírez

Influencer & Founder, Nany's Klozet
Fashionista Daniela Ramirez runs the blog Nany’s Klozet. She was born in Caracas, Venezuela, and moved to Miami to attend college. Daniela studied fashion merchandising and business, and earned her master’s degree in design and media management. She also has a certification in... Read More →
avatar for Valentina Tamayo

Valentina Tamayo

Fashion & Lifestyle Blogger, mvtrends
Valentina is a 22-year old Venezuelan fashion and lifestyle blogger living in Miami. She supports the idea that style has no requirements, doesn't follow stereotypes and the fact that fashion was created for every kind of women regardless their size, color, personality or background.  Valentina... Read More →


Saturday March 4, 2017 2:30pm - 3:30pm PST
Snap
  BREAKOUT SESSIONS, Snap
  • SESSION TRACKS Snap

2:30pm PST

Taking Content Offline With Meet-Ups And Events In Collaboration With Brands
You built your following online, but taking it offline with meet ups and events in collaboration with sponsors can solidify your fan base while exposing your brand to new opportunities and press. In this workshop, two top beauty and lifestyle bloggers will go in-depth into their collaboration efforts, the success they’ve shared and how you can more intimately engage with your audience. 

Speakers
avatar for Rocio Mora

Rocio Mora

Founder, RisasRizos
Rocio Mora is the content creator and digital influencer behind RisasRizos. Her YouTube channel highlights the importance of embracing naturally, curly hair and focuses on proper curl care for multiple generations. Her bilingual platforms have gained rapid recognition and reached... Read More →
avatar for Ada Rojas

Ada Rojas

Digital Content Creator, Gypsy in the City
A first generation graduate with a degree in Public Relations and Advertising, Ada Rojas is truly a creative powerhouse. As an online content creator and influencer, her passion for multicultural marketing and building relationships has allowed her to collaborate with top brands like... Read More →


Saturday March 4, 2017 2:30pm - 3:30pm PST
Monetize

3:45pm PST

Best Apps and Online Tools to Build and Grow Your Business
Take back your creative power from the never-ending list of things to do and learn to use the most advanced apps and tools to automate, delegate and scale your business for unbridled success. Living the dream is so much easier than you think and these tools will prove it.

Speakers
avatar for Codie Sanchez

Codie Sanchez

Founder + CEO, https://www.codiesanchez.com/
Whether it's covering human trafficking in Mexico or running a multi-million dollar international business as a finance executive, @CodieSanchez knows what it takes to blaze the trail for yourself. When Codie isn't presenting to pensions, government and sovereign wealth funds, she's... Read More →


Saturday March 4, 2017 3:45pm - 4:45pm PST
Lead
  BREAKOUT SESSIONS, Lead
  • SESSION TRACKS Lead

3:45pm PST

DIY Viral Food Videos for Growth
Find your sazón and expand your social reach with DIY food videos! In this part-talk/part-workshop, we'll explain what makes food videos so enticing and how their benefits can catapult your brand's exposure, especially within social. From discovering benchmarks to cost-efficient tips & tricks, we'll provide you with go-to strategic ideas to create viral food content that connects with your audience and helps you reach your goals. Latino cuisine is still underrepresented and this is certainly an opportunity for growth!

Speakers
avatar for María Sierra and Álvaro Hernández

María Sierra and Álvaro Hernández

Founders, La Cooquette
María and Álvaro are the team behind the food and travel YouTube channel La Cooquette, where they celebrate food and the many culinary traditions of the world. Speaking to an overall audience of over 115,000 followers, La Cooquette’s video repertoire includes fun and creative... Read More →


Saturday March 4, 2017 3:45pm - 4:45pm PST
Snap
  BREAKOUT SESSIONS, Snap
  • SESSION TRACKS Snap

3:45pm PST

Measuring Up The Plus Size Industry (Hint: We're a BIG Deal!)
With current statistics proving what many fashion bloggers already knew, the plus size industry is a multi-billion dollar industry just starting to be tapped into. Oh yes, the curvy world is a BIG deal and it’s here to stay! In this panel of leading influencers, you’ll learn to narrow your fashion niche, explore ways to get recognized by brands and provide tip to take the perfect plus size photos.

Moderators
avatar for Monique Frausto

Monique Frausto

Founder + Influencer, Curves & Chaos
Monique Frausto is an award-winning lifestyle blogger, influencer, and freelance writer. Blogging since 2008, she founded Curves and Chaos in 2010 as way to celebrate her love for plus-size fashion and beauty. Since then, it has turned into a personal lifestyle blog that she hopes... Read More →

Speakers
avatar for Elizabeth Nunez

Elizabeth Nunez

Founder, BBWGeneration
Elizabeth Nunez is an accountant by trade and an activist by need. Every imagery and written word are a step towards gaining acceptance and self-love through fashion, life, awareness and cosplay, something Elizabeth practices daily through BBWGeneration.
avatar for Nazira Sacasa

Nazira Sacasa

Curvy Style Expert, Blogger, Body Positive Advocate, Fun Fearless Curves
Nazira Sacasa is a curvy style expert, blogger and body positive advocate. Through her work online and offline, Nazira empowers women to love their curvaceous bodies, embrace vivacious styles and live an audacious life. Nazira is also the creator of Fun Fearless Curves, a series... Read More →
avatar for Tiffany Diana Torres

Tiffany Diana Torres

Digital Content Creator, Love, Grey Skies
Tiffany Diana is the founder and editor behind the style and beauty blog; Love, Grey Skies. After completing her master’s degree in communications she launched her blog as a creative outlet to share her love for writing, personal style, and beauty. Little did she know she was... Read More →


Saturday March 4, 2017 3:45pm - 4:45pm PST
Create

3:45pm PST

Package Your Expertise and Influence to Get Speaking Gigs and Other Opportunities to Shine
Distilling and packaging your expertise is something many influencers—even the ones who’ve been around the block a few times—struggle with. Many focus only on their niche and don’t know how to pivot to expand the opportunities available to them. But there’s so much more out there! This interactive workshop will help you learn to package your expertise for different situations, from speaking gigs to media appearances. From the proposal and submission process to how to follow-up afterward, the opportunities are out there.

Speakers
avatar for Maura Wall Hernández

Maura Wall Hernández

Senior Editor, mom.me
Maura Wall Hernandez is a senior editor at mom.me and author of the award-winning food and travel blog, The Other Side of The Tortilla. She has more than a decade of experience as an editor at magazines, newspapers and online outlets and is a mentor-editor with The Op-Ed Project... Read More →


Saturday March 4, 2017 3:45pm - 4:45pm PST
Monetize

3:45pm PST

Positioning and Selling Your Blog Like a Media Brand
Bloggers and content creators will learn how to position and sell their brand the way a mass media and content brand would. Develop a Positioning and Mission Statement so that marketers instantly know who you are, and you stand out from competitors. Review industry standard tools (The Media Kit) for selling your medium. Discuss what marketers are looking for from bloggers/influencers, and learn some pitch approaches to help you win clients

Speakers
avatar for Alexander Traverzo

Alexander Traverzo

Marketing Director, HOLA! USA!
As Marketing Director at HOLA! USA, Alex oversees integrated marketing efforts on behalf of client brands as well as initiatives to support all HOLA! USA channels including magazine, website, social media and events. Prior to his current role, he served as the Associate Director of... Read More →


Saturday March 4, 2017 3:45pm - 4:45pm PST
WordPress.com Mentor Suite