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BREAKOUT SESSIONS [clear filter]
Friday, March 3
 

11:45am PST

Positioning and Selling Your Blog Like a Media Brand
Speakers
avatar for Alexander Traverzo

Alexander Traverzo

Marketing Director, HOLA! USA!
As Marketing Director at HOLA! USA, Alex oversees integrated marketing efforts on behalf of client brands as well as initiatives to support all HOLA! USA channels including magazine, website, social media and events. Prior to his current role, he served as the Associate Director of... Read More →


Friday March 3, 2017 11:45am - 12:45pm PST
WordPress.com Mentor Suite

2:30pm PST

Planning, Pitching and Profit

There's a lot that goes into blogging outside of writing content. In order to grow, you have to plan. In this session, you'll learn how to project manage your blog on the backend as we discuss some tools that you can use to keep us organized, tips and tricks for pitching, brand relationships and how to get the edge to maximize your profits.



Speakers
avatar for Sili Recio

Sili Recio

Organizational Strategist & Founder, MyMamihood.com
Sili Recio is an activist and founder of MyMamihood.com, a site focused on the life, liberty and pursuit of Maminess. A staff member at MomsRising.org, she recently founded Our Digital Disruption, an organization created as a reaction to agencies, brands, and influencers who refuse... Read More →


Friday March 3, 2017 2:30pm - 3:30pm PST
WordPress.com Mentor Suite

3:45pm PST

Building a Professional Website for Your Business, presented by WordPress.com
If you want to run a business today, you need an online presence. No matter how detached from the internet your product or service may be, a professional-looking website can always help. In this presentation, we'll discuss the considerations to make when building a website, and then you can decide whether WordPress is the right product for your business.

Speakers
avatar for Dennis Hong

Dennis Hong

Jack of Blog Trades, WordPress.com
By day, Dennis engineers happiness at WordPress.com. By night, he is a relationships and comedy writer, which can be redundant or an oxymoron, depending on your perspective. Dennis's personal mission is to help people make personal connections on an increasingly disjointed internet... Read More →


Friday March 3, 2017 3:45pm - 4:45pm PST
Lead

3:45pm PST

Use your DSLR the Way It's Meant To Be Used -- Mentor Session, presented by WordPress.com
Learn professional valuable photography tips on the spot in an intimate and customized environment for creatives to get the opportunity to see all the photography lessons in motion and not in theory. Attendees will learn professional photography tips on the spot, customized to their specific voice and platform category.

  • Show me your photos and I'll review them, give you feedback, tell you if you're on the right track and what you need to improve.  
  • Learn tips on how to style your photos with a hands-on product set. 
  • Bring your camera and let's make magic!, this is the best method to learn little ​tricks that only come up in the midst of the process.  
  • Get a cheat sheet of what we talked about to take home so you remember what you need practice on.  
  • Bring a list of all the questions you have and would like to have me answer by showing you on the camera, computer or in a real setting.

Speakers
avatar for Dariela Cruz

Dariela Cruz

Creative Director and Photographer, Dari Design Studio
Dariela is a graphic designer, photographer and blogger based in San Diego, California. After working in corporate environments in Venezuela, Mexico and Los Angeles for 15 years, Dariela co-founded “Dari Design Studio” with her sister Dariana, a full house design studio offering... Read More →


Friday March 3, 2017 3:45pm - 4:45pm PST
WordPress.com Mentor Suite
 
Saturday, March 4
 

12:00pm PST

Use your DSLR the Way It's Meant To Be Used -- Mentor Session, presented by WordPress.com
Learn professional valuable photography tips on the spot in an intimate and customized environment for creatives to get the opportunity to see all the photography lessons in motion and not in theory. Attendees will learn professional photography tips on the spot, customized to their specific voice and platform category. 

  • Show me your photos and I'll review them, give you feedback, tell you if you're on the right track and what you need to improve.  
  • Learn tips on how to style your photos with a hands-on product set. 
  • Bring your camera and let's make magic!, this is the best method to learn little ​tricks that only come up in the midst of the process.  
  • Get a cheat sheet of what we talked about to take home so you remember what you need practice on.  
  • Bring a list of all the questions you have and would like to have me answer by showing you on the camera, computer or in a real setting.

Speakers
avatar for Dariela Cruz

Dariela Cruz

Creative Director and Photographer, Dari Design Studio
Dariela is a graphic designer, photographer and blogger based in San Diego, California. After working in corporate environments in Venezuela, Mexico and Los Angeles for 15 years, Dariela co-founded “Dari Design Studio” with her sister Dariana, a full house design studio offering... Read More →



Saturday March 4, 2017 12:00pm - 1:00pm PST
WordPress.com Mentor Suite

2:30pm PST

Building a Professional Website for Your Business, presented by WordPress.com
If you want to run a business today, you need an online presence. No matter how detached from the internet your product or service may be, a professional-looking website can always help. In this presentation, we'll discuss the considerations to make when building a website, and then you can decide whether WordPress is the right product for your business.

Speakers
avatar for Dennis Hong

Dennis Hong

Jack of Blog Trades, WordPress.com
By day, Dennis engineers happiness at WordPress.com. By night, he is a relationships and comedy writer, which can be redundant or an oxymoron, depending on your perspective. Dennis's personal mission is to help people make personal connections on an increasingly disjointed internet... Read More →


Saturday March 4, 2017 2:30pm - 3:30pm PST
Lead

2:30pm PST

Planning, Pitching and Profit

There's a lot that goes into blogging outside of writing content. In order to grow, you have to plan. In this session, you'll learn how to project manage your blog on the backend as we discuss some tools that you can use to keep us organized, tips and tricks for pitching, brand relationships and how to get the edge to maximize your profits.



Speakers
avatar for Sili Recio

Sili Recio

Organizational Strategist & Founder, MyMamihood.com
Sili Recio is an activist and founder of MyMamihood.com, a site focused on the life, liberty and pursuit of Maminess. A staff member at MomsRising.org, she recently founded Our Digital Disruption, an organization created as a reaction to agencies, brands, and influencers who refuse... Read More →


Saturday March 4, 2017 2:30pm - 3:30pm PST
WordPress.com Mentor Suite

3:45pm PST

Positioning and Selling Your Blog Like a Media Brand
Bloggers and content creators will learn how to position and sell their brand the way a mass media and content brand would. Develop a Positioning and Mission Statement so that marketers instantly know who you are, and you stand out from competitors. Review industry standard tools (The Media Kit) for selling your medium. Discuss what marketers are looking for from bloggers/influencers, and learn some pitch approaches to help you win clients

Speakers
avatar for Alexander Traverzo

Alexander Traverzo

Marketing Director, HOLA! USA!
As Marketing Director at HOLA! USA, Alex oversees integrated marketing efforts on behalf of client brands as well as initiatives to support all HOLA! USA channels including magazine, website, social media and events. Prior to his current role, he served as the Associate Director of... Read More →


Saturday March 4, 2017 3:45pm - 4:45pm PST
WordPress.com Mentor Suite