Lorena has an mba in finance and has always been an entrepreneur at heart. She first realized her love for business and entrepreneurship while working at a real estate company. She later discovered her passion for technology and the digital industry and left to pursue a career where she could combine all of her interests. Lorena is now the co-founder of two successful companies: Bloguettes & Estoes Purpura, a popular women’s fashion and news site in Mexico. She is head of strategy and business development and aims to grow both companies to reach their full potential.