Elena Chávez, Associate Director – Latino Audience Strategy

Elena has been with Consumer Reports for 18 years. She currently leads Consumer Reports’ Latino Audience Strategy – an effort to reach, engage and connect with Latinos by offering content through various distribution channels: social media, earned media, monthly e-newsletter, content partnerships and participating in community events. Elena is also the organizaation’s spokesperson for Spanish-language media.

As a member of Consumer Reports’ Diversity and Inclusion Initiative, Elena was the first Chair of Latinovation, the organization’s Latino Employee Resource Group.

Elena started her work with Consumer Reports in San Francisco as the Senior Policy Analyst and Project Coordinator of the Healthy Kids, Healthy Schools Project. This statewide initiative focused on healthy policy issues and linking school children with the state health insurance programs in California. Elena has over 30 years of experience in program development, organizing and as a public interest advocate.